Peter Brusso | 714-931-8123 | email: peter@infocard.cc
"Rise above the noise!"
"Rise above the noise!"
Podcasting in Detail
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And some people don't know what podcasting is the so perhaps it's best I discuss it a bit more in detail.
Podcasting is like your own TV or radio station on the web. Your shows can also be downloaded to mobile devices for people to consume, consume means to listen or watch, which is a fantastic revolution in its own right. A good marketing person needs to truly stand touch with the concept of mobile marketing and mobile consumption of content that you generate for your websites, blogs, or podcast. Podcasts also come in three flavors: an audio podcast, a video podcast, or in enhanced podcast. I won't get into the details here but suffice it to be said there are three distinct types of podcasts and you utilize each of these podcasts, expertly, to reach new customers and develop traffic.
Podcasting is like your own TV or radio station on the web. Your shows can also be downloaded to mobile devices for people to consume, consume means to listen or watch, which is a fantastic revolution in its own right. A good marketing person needs to truly stand touch with the concept of mobile marketing and mobile consumption of content that you generate for your websites, blogs, or podcast. Podcasts also come in three flavors: an audio podcast, a video podcast, or in enhanced podcast. I won't get into the details here but suffice it to be said there are three distinct types of podcasts and you utilize each of these podcasts, expertly, to reach new customers and develop traffic.
Podcasts can go on mobile media... very important to marketing in the near future!
A podcast is not a commercial. It's extremely important to understand that you're not there to give a sales pitch in a podcast. A podcast develops you as a subject matter expert in your field. In industrial leader, if you will, is the target and goal of a podcast. Usually in your podcasts you give your advice about particular issues and suggestions on how to solve particular problems. Which are ultimately doing is gaining the listener or viewer's confidence. Then ultimately what happens is they tell other people about you, this is a viral marketing concept here, but also when they need to purchase they will trust you over others. Remember me saying that in this day and age, money and being so precious, we will only do business with those that we know and trust, remember that? Well podcasting is one of the most fantastic ways of gaining trust and becoming a market leader or as I like to say a subject matter expert. A preferred subject matter expert. This is precisely why you want to podcast as it helps to develop not only traffic but also develops you as an industrial leader in your field. Of course every podcast has what we call show notes to it and your show notes need to be optimized with your keywords. She can start to see how these are very much tied together into a strategy. In addition, there are websites that you can submit your podcasts to, that also convert your spoken word into written word then submit those too Google. Therefore, in your audio dissertation you should also use your keywords.
Once your podcasts show has at least 10 episodes then you can submit your podcast to other places "podcast aggregators". I will cover more of that later in the website; however, suffice it to be said there are ways of seriously leveraging your podcasts to help drive even more traffic into your site. Also by the way, you can utilize your podcasts in your click and mortar business by inviting others onto your show or even sending other potential clients e-mails that contain links to relevant podcasts for their industry. Stop and think about that for a minute. Pretty clever, huh? This again is a place where you can infuse technology with your current brick-and-mortar marketing.
Okay, so what's next? Oh, yes we need to understand blogging and how it ties into driving traffic… click here
Once your podcasts show has at least 10 episodes then you can submit your podcast to other places "podcast aggregators". I will cover more of that later in the website; however, suffice it to be said there are ways of seriously leveraging your podcasts to help drive even more traffic into your site. Also by the way, you can utilize your podcasts in your click and mortar business by inviting others onto your show or even sending other potential clients e-mails that contain links to relevant podcasts for their industry. Stop and think about that for a minute. Pretty clever, huh? This again is a place where you can infuse technology with your current brick-and-mortar marketing.
Okay, so what's next? Oh, yes we need to understand blogging and how it ties into driving traffic… click here