Peter Brusso | 714-931-8123 | email: peter@infocard.cc
"Rise above the noise!"
"Rise above the noise!"
Podcasting
Keywords: Internet marketing promotion, dvd instruction, internet and marketing, cd business card, marketing on internet, marketing promotion, make podcast, infocard, and how to podcast.
I am a big believer in the power of podcasting. Many people reading this might not understand what a podcast is so let me take a sidebar moment and discuss the nature of a podcast.
Simply put, a podcast is an audio or video presentation built for the web. It's like your own online TV or radio station. But it's far better than just that because it has viral marketing components. Actually, truth be known, there are so many positive benefits to podcasting it's almost hard to believe. Let's take the first one and why you should be podcasting.
Simply put, a podcast is an audio or video presentation built for the web. It's like your own online TV or radio station. But it's far better than just that because it has viral marketing components. Actually, truth be known, there are so many positive benefits to podcasting it's almost hard to believe. Let's take the first one and why you should be podcasting.
Podcasting is fun and easy!
Basically a podcast is in informational presentation geared to give away some knowledge. It is not an infomercial. The podcast community, as it stands today, can smell an infomercial miles away. If you attempt to produce an infomercial and pass it off as a podcast, you will reap the rewards of your stupidity. No one will ever listen to your podcast. A podcast is designed, again, to add value to the listener by giving away some free advice or techniques, plus building a relationship with the listener. As you build a relationship with the listener you become what we call "a subject matter expert". This is precisely the main purpose of why you would want to start podcasting.
In today's economy, we cannot afford to spend our money with people that we do not know. It's back to a hundred or maybe even further back, as were going to do business with people that we know that is a relationship purchase. There is no better tool than a podcast to develop that relationship. Maybe the listener doesn't want to purchase right now; however, you will become the "top of mind awareness" subject matter expert when they do want to purchase. Developing you as a subject matter expert is the first key goal a podcasting.
As you develop your podcast series, and get at least 10 podcasts available, you can now submit your podcasts to iTunes. ITunes is a podcast aggregator that is the industrial equivalent of the 800 pound gorilla. What you will find out very quickly is that people can now subscribe to your podcast through iTunes and thus create an incredibly powerful viral marketing tool. It's worth a brief note here that once you get someone to your podcast they can subscribe and what that means is, every new podcast that you do gets pushed directly to their computer. Also remember that podcasts can go onto mobile devices and therefore consumed when the listener is more apt to be receptive to your concepts.
A podcast also carries a description, in words, known as "show notes". Remembering that we need to optimize your presence on the web via keywords, your show notes need to be key word heavy. Podcasts, as you see, play into the whole concept of search engine optimization, billing you as a subject matter expert, and keeping you in a top of mind awareness for your potential clients.
Your podcast show can also have guests. You can invite potential clients onto your podcast show and discuss their particular business needs. Once in production, and you post their podcast on the web, they will listen and tell all their friends. Now, what you have done is start to build that most important thing called "a relationship". That particular client might have never given you the time of day had it not been for you inviting them onto your podcast show. It's a great way to do "podcast marketing"!
Another great use of podcasts are that you can target market them. Say for example you have a potential client you would like to reach and you know they have a particular problem in their industry, well make a podcast on that. Research the information and produce a podcast and then e-mail that potential client to get comments on your podcast because they are in industrial leader in that area. Again, you're building a relationship and opening doors for potential clients to convert into real clients and spend money on your business.
Making podcasts is not a difficult thing but it must be done properly. I can show you what equipment to purchase, you record your podcast, send them to me and I put them in the proper form and upload them to the web. We can do this remotely and very easily. Please feel free to give me a call or an e-mail about podcasting for your particular business.
As you can see podcasts are incredibly important and this small section just barely covers the many important features of podcasts. I encourage you to go over to 101 marketing and take a look at my current podcasts that are served from me, off my website host, which is a strategy that's incredibly important for search engine optimization. You will find many interesting topics concerning marketing and business for your enjoyment.
In today's economy, we cannot afford to spend our money with people that we do not know. It's back to a hundred or maybe even further back, as were going to do business with people that we know that is a relationship purchase. There is no better tool than a podcast to develop that relationship. Maybe the listener doesn't want to purchase right now; however, you will become the "top of mind awareness" subject matter expert when they do want to purchase. Developing you as a subject matter expert is the first key goal a podcasting.
As you develop your podcast series, and get at least 10 podcasts available, you can now submit your podcasts to iTunes. ITunes is a podcast aggregator that is the industrial equivalent of the 800 pound gorilla. What you will find out very quickly is that people can now subscribe to your podcast through iTunes and thus create an incredibly powerful viral marketing tool. It's worth a brief note here that once you get someone to your podcast they can subscribe and what that means is, every new podcast that you do gets pushed directly to their computer. Also remember that podcasts can go onto mobile devices and therefore consumed when the listener is more apt to be receptive to your concepts.
A podcast also carries a description, in words, known as "show notes". Remembering that we need to optimize your presence on the web via keywords, your show notes need to be key word heavy. Podcasts, as you see, play into the whole concept of search engine optimization, billing you as a subject matter expert, and keeping you in a top of mind awareness for your potential clients.
Your podcast show can also have guests. You can invite potential clients onto your podcast show and discuss their particular business needs. Once in production, and you post their podcast on the web, they will listen and tell all their friends. Now, what you have done is start to build that most important thing called "a relationship". That particular client might have never given you the time of day had it not been for you inviting them onto your podcast show. It's a great way to do "podcast marketing"!
Another great use of podcasts are that you can target market them. Say for example you have a potential client you would like to reach and you know they have a particular problem in their industry, well make a podcast on that. Research the information and produce a podcast and then e-mail that potential client to get comments on your podcast because they are in industrial leader in that area. Again, you're building a relationship and opening doors for potential clients to convert into real clients and spend money on your business.
Making podcasts is not a difficult thing but it must be done properly. I can show you what equipment to purchase, you record your podcast, send them to me and I put them in the proper form and upload them to the web. We can do this remotely and very easily. Please feel free to give me a call or an e-mail about podcasting for your particular business.
As you can see podcasts are incredibly important and this small section just barely covers the many important features of podcasts. I encourage you to go over to 101 marketing and take a look at my current podcasts that are served from me, off my website host, which is a strategy that's incredibly important for search engine optimization. You will find many interesting topics concerning marketing and business for your enjoyment.