Peter Brusso | 714-931-8123 | email: peter@infocard.cc
"Rise above the noise!"
"Rise above the noise!"
Invention marketing
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Rotating signs at a basket ball arena which Peter Brusso was a co-inventor.
I have met with many inventors who have had wonderful inventions sitting on the kitchen table. They can't sell it, they can't market it, and they don't know where to ultimately turn for help. I have consulted with many inventors about how to move their product forward. Unfortunately, many inventions do not solve practical day-to-day problems. What this ultimately means is that you have to educate your potential users about your product and convince them as to why they need it. That's a horrible marketing position to be in. That doesn't necessarily mean your marketing can't be persuasive but your invention has to solve a real-world problem. At least this is true 99% of the time. There are always exceptions to every rule.
With the advent of Internet marketing, invention marketing has jumped leaps and bounds when compared to 15 years ago. Realistically, inventions can be sold in various states now we're in the past that might not be true. For example, you can invent an item, build it, do proof of concept and sell the concept or patent to accompany your manufacturer plus marketing. On the other hand, you can take your invention, build it, patent it, and do the marketing yourself. Once you open the market up then you could also then sell the company you've started to a larger, more well-funded or least better positioned company. There are so many possible ways of moving your invention forward today when compared to the recent past. One thing to be cautious of, however, you see these companies that will take your invention and broker at forward.
I'm very skeptical of these companies and what you get in return. My personal opinion is that you try to move your invention forward first, and then second, and then third, until you understand the market! After that process you will be in a better position to negotiate a good business deal; in contrast to not trying to market at all.
Invention marketing isn't for the faint of heart. It takes lots of belief in yourself and your product. For every 10 people who say it's a stupid idea there may be one who doesn't. Walt Disney used to show friends and relatives to his concepts for new entertainment rides at Disneyland. If most of them thought it was stupid, he built them. There seems to be something said about if people didn't invent it themselves then they become negative about inventions and say they're stupid. Again, success is no accident.
With the advent of Internet marketing, invention marketing has jumped leaps and bounds when compared to 15 years ago. Realistically, inventions can be sold in various states now we're in the past that might not be true. For example, you can invent an item, build it, do proof of concept and sell the concept or patent to accompany your manufacturer plus marketing. On the other hand, you can take your invention, build it, patent it, and do the marketing yourself. Once you open the market up then you could also then sell the company you've started to a larger, more well-funded or least better positioned company. There are so many possible ways of moving your invention forward today when compared to the recent past. One thing to be cautious of, however, you see these companies that will take your invention and broker at forward.
I'm very skeptical of these companies and what you get in return. My personal opinion is that you try to move your invention forward first, and then second, and then third, until you understand the market! After that process you will be in a better position to negotiate a good business deal; in contrast to not trying to market at all.
Invention marketing isn't for the faint of heart. It takes lots of belief in yourself and your product. For every 10 people who say it's a stupid idea there may be one who doesn't. Walt Disney used to show friends and relatives to his concepts for new entertainment rides at Disneyland. If most of them thought it was stupid, he built them. There seems to be something said about if people didn't invent it themselves then they become negative about inventions and say they're stupid. Again, success is no accident.
I have been an inventor or all of my life. As a matter of fact, my marketing education was a direct result of my inventions. If you watch basketball, you might notice the rotating signs that are down on court-side, those are my inventions. My partner and myself invented those signs in our garage. Once we had our rotating sign inventions and patents, now we had to go market them. That was my job. So I understand completely the process of invention and taking those inventions into the marketplace. That could be the topic for an entire book, and I'm sure it is someplace.